Hafary House
Contemporary retail showroom within a heritage Art Deco conservation building in vibrant Lavender district
Street-level view of Hafary House, a heritage conservation building with modern retail showroom fit-out at 161 Lavender Street, Singapore. Imagery: Google Street View (user-contributed imagery), accessed August 2026.
Project Overview
Location & Connectivity
Hafary House occupies the second level of a heritage conservation building at 161 Lavender Street, positioned in the heart of the vibrant Lavender district within District 12. This precinct, centred on the historic Jalan Besar neighbourhood, has undergone careful urban renewal, balancing conservation of its pre-war architecture with contemporary commercial activity. The immediate vicinity is a mixed-use commercial and light industrial zone, home to specialty retailers, service providers, and design studios. The building itself is a prominent heritage landmark, originally erected in the 1930s by prominent philanthropist Lee Kong Chian, featuring distinctive Art Deco facades with pastel hues and a triple frontage onto Lavender Street, Foch Road, and Tyrwhitt Road.
Public transport connectivity is excellent. Lavender MRT Station (EW11) is a mere two-minute walk, placing occupants on the East-West Line with direct access to Outram Park, Tanjong Pagar, and the CBD. Bendemeer MRT Station is a four-minute walk, also serving the North-East Line network via nearby Farrer Park (NE8). Together, these stations offer rapid commute options to all major business districts. The building is accessible via Jalan Besar, Lavender Street, and Bendemeer Road, with ample bus stop coverage. Parking is available on-site with ten covered lots, essential for client visits and goods handling in a mixed commercial setting.
The immediate neighbourhood comprises City Square Mall offering retail and banking amenities, numerous F&B establishments, and a range of support services. The conservation area designation ensures a curated streetscape, lending Hafary House a distinctive commercial address that appeals to design-conscious occupants and visitors. Proximity to the Kallang business corridor and Sri Srinivasa Perumal Temple enhances the precinct’s cultural and commercial vibrancy, making Hafary House an attractive location for building materials, design, and lifestyle retail.
Location of Hafary House within the Lavender conservation district. Map data: Google Maps, accessed August 2026.
Building & Facilities
The building housing Hafary House is a four-storey heritage shophouse structure, extensively restored and conserved. The original pre-war structure, erected in the 1930s, features hand-crafted Art Deco architectural details, including ornamental Majolica tilework and column capitals. In the 1990s, the building underwent a comprehensive conservation and restoration programme, which included sensitive replacement of missing tiles with period-appropriate replicas and the installation of discrete utilities. To accommodate modern use while respecting heritage constraints, a four-storey modern rear extension was constructed, designed to complement the conserved building in scale and proportion. This dual-building approach allows efficient contemporary commercial operation without compromising the protected front facade.
The building is equipped with passenger and service lifts, essential for a mixed-use development. Hafary House occupies the entirety of Level 2, a premium floor allowing direct shopper traffic and excellent natural light. The fit-out, completed in December 2024, was spearheaded by FARM, a multidisciplinary design studio known for innovative space creation. The showroom spans approximately 10,000 square feet, featuring bespoke display zones, interactive material libraries, and dedicated consultation areas. Mini-showrooms for Hafary Bathroom and Wood Culture (premium flooring subsidiary) are integrated within the space, delivering a cohesive design-focused experience. Air-conditioning, LED lighting, and accessibility features are modern standards. Ten covered parking spaces on-site provide secure client parking.
The building’s heritage status, whilst conferring iconic brand positioning, carries compliance obligations. Occupiers must adhere to conservation guidelines for any alterations, and maintenance standards are stringent. The building is gazetted under the Jalan Besar Secondary Settlement conservation area and was placed on the National Heritage Board’s Heritage Trail in 2012. Regular upkeep of facades, roof, and common areas is mandatory. Prospective commercial users should factor heritage maintenance responsibilities into business planning, though these are typically managed by the ownership entity. The conservation-award-winning restoration completed in the 1990s positions the building as a durable long-term asset.
Showroom Spaces & Floor Configuration
Hafary House showcases four primary experience zones designed to serve distinct customer segments and use cases. The main gallery displays premium surface materials including natural stones, engineered stones, and bespoke tiles, arranged by material category and finish. The consultation zone provides designer tables, lighting specimens, and digital tools for specification work. The Hafary Bathroom mini-showroom features fittings, vanities, and mirror systems in curated bathroom vignettes. The Wood Culture flooring gallery displays engineered wood, vinyl, and laminate options under controlled lighting to showcase authentic grain and colour. Each zone employs intuitive wayfinding and interactive material handling to enhance the retail and B2B experience.
≈ 4,200 sq ft
Main display area featuring natural stone, engineered stone, mosaics, and decorative tiles curated by finish, colour palette, and application type. Ideal for architects, interior designers, and high-end residential buyers seeking specification-grade materials.
≈ 2,100 sq ft
Dedicated space with designer workstations, lighting rigs, and sample libraries for detailed project specification. Equipped for digital presentations and professional meetings with contractors and consultants.
≈ 1,800 sq ft
Thematic bathroom displays showcasing fittings, vanities, mirrors, and accessories in functional vignettes. Serves residential renovation and bathroom design segments with hands-on product exploration.
≈ 1,900 sq ft
Premium flooring division showcasing engineered wood, luxury vinyl planking, and laminate under calibrated lighting. Displays installation details and durability characteristics relevant to residential and light commercial projects.
Investment Case
Hafary House represents a hybrid opportunity: a heritage asset holding generating operational revenue whilst embodying conservation value and brand cachet. Hafary Holdings’ acquisition in July 2022 at S$71.28 million positioned the asset as a flagship retail and design destination in an underappreciated but regenerating heritage precinct. The December 2024 soft opening of the showroom demonstrates committed capital deployment and revenue strategy. For investors or occupiers, the proposition hinges on design retail demand, D12 commercial fundamentals, and heritage asset appreciation. The building’s dual-structure (restored heritage front + modern extension) mitigates regulatory risk, whilst the Hafary Group’s substantial footprint (multiple showrooms and business units across Singapore) provides operational robustness and credit strength.
What Works
- Heritage conservation status and award-winning restoration enhance brand positioning and long-term asset stability
- Excellent MRT connectivity (Lavender EW11 & Bendemeer) with sub-5-minute walk times from multiple stations
- Freehold tenure eliminates lease expiry risk and provides permanent development optionality
- Established Hafary Group occupancy provides reliable revenue stream and demonstrated market demand for showroom format
- Located within thriving design and creative precinct; proximity to City Square Mall and emerging lifestyle venues
What to Weigh Carefully
- Heritage conservation constraints limit future reconfiguration; any structural or facade changes require URA and NHB approval
- D12 commercial yields typically lower than central business district; property tax and maintenance obligations substantial
- Showroom format is tenant-specific; conversion to office, food service, or other uses may trigger compliance friction
- Building age (94 years original; modern extension ~30 years) entails ongoing capital expenditure for MCST and facade renewal
- Reliance on single anchor tenant (Hafary Group) concentrates revenue risk; exit or downsizing would require repositioning effort
Who This Suits
Hafary House is ideally suited for interior design studios, architecture practices, and premium building materials distributors seeking a heritage-aligned, MRT-accessible flagship location in a design-forward precinct. The showroom format appeals to brands targeting high-end residential, hospitality, and commercial fit-out segments where designers and architects are principal decision-makers. Occupiers with heritage commitment and brand storytelling potential will find the conservation building’s provenance attractive. Long-term investors with patient capital and heritage appreciation will value the freehold tenure and conservation asset characteristics. The D12 location works well for clients requiring mid-market accessibility without CBD premium costs. However, it does not suit price-sensitive mass retail, food operators, or businesses requiring heavy loading, as the building’s heritage status and mixed-use context impose operational constraints. Prospective users must demonstrate compatibility with conservation guidelines and commit to responsible heritage stewardship.