First Centre
A well-established B1 light industrial development off Serangoon North Avenue 4, serving small and mid-sized operators in the north-east.
Street-level view of First Centre, 50 Serangoon North Avenue 4. Imagery: Google Street View (user-contributed imagery), accessed August 2026.
Project Overview
Location & Connectivity
First Centre sits along Serangoon North Avenue 4, tucked within the Serangoon North industrial pocket that borders Hougang and Ang Mo Kio. This part of District 19 has long served as a satellite base for light manufacturing, vehicle-related trades and small-format warehousing that support the surrounding residential heartland, and First Centre has been one of the more recognisable addresses in the estate since its completion in 2009.
Public transport access currently runs through Kovan (NE13) and Hougang (NE14) stations on the North East Line, both a short bus or drive away, with the future Cross Island Line adding Serangoon North (CR9) and Tavistock (CR10) stations closer to the doorstep once that line opens. For road users, the development connects efficiently to the Central Expressway (CTE), Tampines Expressway (TPE) and Seletar Expressway (SLE), putting the CBD and Orchard Road within a 15 to 20-minute drive outside peak hours, and Changi Airport and the eastern industrial belt within similarly comfortable reach.
Day-to-day amenities are practical rather than glamorous, which suits the tenant profile here. Fairprice, Sheng Siong and Ang Mo Supermarket all sit within walking distance, while Hougang 1 shopping mall and the wider Hougang town centre supply F&B, banking and retail options for staff and visiting clients. On-site, First Centre itself hosts a coffee shop and a handful of everyday services, so occupiers rarely need to leave the immediate vicinity for lunch or basic errands.
Location of First Centre. Map data: Google Maps, accessed August 2026.
Building & Facilities
First Centre is built as a multi-storey light industrial complex, combining ground-level units suited to workshops and vehicle-related trades with upper-floor strata factory and warehouse space served by cargo lifts and loading bays. The layout is typical of late-2000s B1 developments in the area: functional floor-to-floor heights, wide internal corridors for trolley and pallet movement, and a mix of unit footprints that allow smaller operators to acquire compact space without committing to an entire floor.
Common facilities are geared towards operational use rather than lifestyle amenities. Expect shared loading and unloading bays, lift lobbies designed for goods movement, communal toilets on each floor, and surface or basement car parking for staff, tenants and visitors. Handover condition for resale or leased units is generally bare-shell to lightly fitted, so incoming occupiers should budget for reinstatement or fit-out works, particularly for F&B, automotive or workshop uses that require additional power loading, ventilation or floor trap provisions.
As with any strata-titled industrial asset nearing two decades of age, prospective buyers and tenants should conduct proper due diligence before committing. This includes checking the Management Corporation Strata Title (MCST) accounts, reviewing any outstanding maintenance backlog or planned upgrading works, confirming URA-approved use for the specific unit, and verifying that any existing fit-out (mezzanine floors, additional power points, signage) has the necessary approvals in place.
Unit Types & Floor Plan Notes
Units at First Centre are strata-titled and generally fall into four broad size bands, based on recent transaction and listing data for the development. Actual layouts vary by stack and floor, and prospective buyers should always verify the current floor plan against URA and MCST records before transacting.
≈500 – 700 sq ft
Entry-level factory or storage units, well suited to sole proprietors, small trading firms or single-bay workshops seeking a lower quantum acquisition.
≈1,000 – 1,400 sq ft
The most actively transacted band based on recent sales data, offering a practical balance of floor area and total price for light manufacturing or servicing operations.
≈1,800 – 2,400 sq ft
Adjoining units combined into a single lot, giving growing businesses office-cum-warehouse configurations without relocating to a larger building.
≈900 – 1,600 sq ft
Ground-level units with direct vehicle access, popular with automotive repair, tyre and detailing businesses given the existing tenant mix on site.
Investment Case
First Centre’s appeal rests on its established tenant base, accessible price quantum and reasonably central location within the north-east industrial belt. As with any strata industrial asset now in its late teens in terms of age, buyers need to weigh remaining lease decay and building upkeep against the entry price and rental demand.
What Works
- Established, diversified occupier base spanning automotive, light manufacturing and F&B trades
- Direct access to CTE, TPE and SLE for cross-island distribution
- Lower entry quantum than newer B1 developments in the CBD fringe
- Future Cross Island Line stations expected to improve connectivity over the medium term
- Recent transacted PSF (S$576 – S$756) shows continued liquidity in the resale market
What to Weigh Carefully
- Remaining lease has decayed to roughly 40 years, which narrows the financing pool over time
- Building services and common areas reflect its 2009 completion and will require ongoing upkeep
- Limited retail or lifestyle amenities on site compared with newer mixed-use industrial projects
- B1 zoning restricts use to approved light industrial and ancillary activities only
- En-bloc potential is limited given the strata structure and moderate land value uplift in the area
Who This Suits
First Centre is best suited to owner-operators and small to mid-sized businesses in light manufacturing, automotive servicing, trading, logistics support or workshop-based trades that need functional B1 space at an accessible price point, rather than a flagship address. It also appeals to investors comfortable with an older, strata-titled industrial asset that has demonstrated steady leasing and resale activity, and who are prepared to factor lease decay into their holding period and exit planning. Businesses requiring heavy industrial (B2) use, large single-floor plates, or premium office-style finishes are likely better served by newer developments elsewhere in the north-east corridor.