Icon Village
The ground-floor dining and retail podium beneath The Icon, on the fringe of the CBD at Tanjong Pagar.
Street-level view of Icon Village, 12 Gopeng Street. Imagery: Google Street View (user-contributed imagery), accessed August 2026.
Project Overview
Location & Connectivity
Icon Village occupies the ground-floor podium of The Icon, a twin-tower residential development along Gopeng Street in Tanjong Pagar. The site sits at the southern fringe of the Central Business District, a pocket of the Downtown Core that has densified steadily over the past decade with a mix of Grade A office towers, boutique hotels and high-rise residential blocks. Its position places it within an easy stroll of Tanjong Pagar’s shophouse dining belt and Chinatown’s heritage core, giving the podium a catchment that blends office lunch crowds with residential and tourist footfall.
Connectivity is one of the property’s stronger attributes. Tanjong Pagar MRT station on the East-West Line is roughly a three-minute walk away, and the newer Maxwell station on the Thomson-East Coast Line adds a second interchange option within comfortable walking distance. For drivers, the Ayer Rajah Expressway and East Coast Parkway are both quickly reached via Cantonment Road and Neil Road, making the site workable for suppliers and F&B operators that need vehicle access for deliveries outside peak hours.
The immediate surroundings include 100 AM, Tanjong Pagar Plaza and the newer Tanjong Pagar Centre mall, all of which compete for the same office-worker and resident spending. Maxwell Food Centre and Amoy Street Food Centre sit within a short walk, reinforcing the area’s identity as a dense F&B cluster rather than a single-destination retail node. This proximity cuts both ways: it sustains footfall through the area as a whole, but it also means Icon Village’s individual units compete on concept and execution rather than on being the only option nearby.
Location of Icon Village. Map data: Google Maps, accessed August 2026.
Building & Facilities
Icon Village is a low-rise, single-level retail podium rather than a multi-storey mall, which shapes both its leasing profile and its buyer pool. Units sit at street level with direct external frontage along Gopeng Street, and several F&B units at the Altez end of the podium have outdoor dining space — a genuine point of difference from the enclosed, air-conditioned malls nearby. The podium wraps around the base of the two residential towers, so tenants benefit from a built-in captive audience of roughly 640 residential units above, plus office workers and hotel guests drawn from the surrounding blocks.
Common facilities are functional rather than expansive: covered walkways, basic wayfinding signage and shared loading/servicing access typical of a mixed-use podium of this generation. Units are generally handed over in shell-and-core or second-generation fitted condition depending on the prior tenant, so incoming F&B or retail operators should budget for renovation and MCST-approved hood/exhaust works where relevant. Ceiling heights and floor loading are adequate for standard retail and light F&B use but were not designed for heavy kitchen equipment beyond typical café or casual-dining specifications.
Prospective buyers or tenants should conduct standard due diligence before committing — verifying the unit’s permitted use under the mixed-development strata plan, confirming any MCST by-laws on operating hours, exhaust venting and outdoor seating, and checking the unit’s fire safety and food-hygiene compliance history if F&B use is intended. Given the building’s age (completed 2007), a physical inspection of M&E condition is also worthwhile before signing.
Unit Types & Floor Plan Notes
Icon Village’s retail NLA of roughly 29,838 sq ft is split across a mix of compact F&B kiosks, mid-sized restaurant units and a handful of larger corner units with outdoor seating potential. The following four profiles summarise what buyers and tenants typically encounter when scanning current listings.
≈300 – 600 sq ft
Compact frontage units suited to takeaway concepts, bubble tea, bakery or convenience retail with minimal seating requirements.
≈600 – 1,100 sq ft
The most commonly listed size band, offering internal seating plus potential for external tables where MCST approval permits.
≈1,100 – 2,000 sq ft
Larger footprint with kitchen capacity for a full dinner-service menu; typically commands the higher end of the asking rent range.
≈2,000 sq ft and above
Limited in number, these anchor-sized units sit at higher-visibility corners and are priced at a premium to reflect frontage and outdoor dining potential.
Investment Case
Icon Village’s investment case rests on its captive residential-and-office catchment and its fringe-CBD address, weighed against a mature building age, a leasehold clock that is now roughly a third spent, and intensifying competition from newer, larger malls opening nearby.
What Works
- Three-minute walk to Tanjong Pagar MRT with a second interchange (Maxwell) close by
- Built-in demand base from ≈640 residential units directly above the podium
- Ground-floor, street-facing frontage with outdoor dining potential in select units
- Fringe-CBD location captures office lunch crowds without prime-CBD rents
- Developed and managed under Far East Organisation, a large, established landlord group
What to Weigh Carefully
- Building completed in 2007; M&E and fit-out condition should be independently verified
- 99-year leasehold with roughly two-thirds of the term remaining, a factor for long-hold financing
- Heavy reliance on F&B tenancy mix, exposed to manpower and cost pressures sector-wide
- Nearby competition from 100 AM, Tanjong Pagar Centre and other newer commercial developments
- Strata retail liquidity is thinner than residential Icon units, with fewer comparable transactions to benchmark against
Who This Suits
Icon Village suits owner-operators and small-to-mid F&B or lifestyle-service businesses looking for a fringe-CBD address with genuine walk-in demand from both residents above and office workers nearby, rather than investors chasing capital-gain velocity. It is a reasonable fit for buyers comfortable holding a leasehold retail strata unit through a full economic cycle, and for tenants who want CBD-adjacent visibility without prime Orchard or Raffles Place rents. It is less suited to investors seeking large-format retail exposure, rapid resale liquidity, or a passive landlord role with minimal tenant-mix oversight, given the building’s age and the concentrated F&B tenant base.